Celebration

Bleaching, highlights, and balayage are the most commonly performed treatments in beauty salons.
This type of service leads to a significant loss of proteins and water, which can cause fragility, a gummy texture, and other hair issues. These effects depend not only on the professional’s technique or the quality of the product used but also on the entire chemical history of the hair strand, cuticle conditions, and even the client’s overall health.
With this in mind, and to provide stylists with greater confidence in these processes, we combined Ecosmetics technology with Gisele Quintino’s expertise to create the Celebration line, a range of products specifically designed for post-lightening treatments and chemically weakened hair. This line aims to restore elasticity and resilience in the first application, as well as stabilize the hair’s pH, repair damage, and provide nourishment—all in three steps.

INDICATION OF USE
Use this line for general chemical procedures such as coloring, bleaching, post-lightening, post-balayage, or whenever hair is fragile.

ACTION/BENEFITS
During chemical processes, there is a loss of water and proteins, causing hair to lose flexibility and shine, become sensitized, and become fragile, leading to breakage and extreme dryness. The three products work in complete synergy, preventing these losses. Since the hair’s pH is significantly altered during chemical treatments, these products also aim to stabilize the pH, maintaining it within the 3.0 to 3.5 range. They act internally within the cortex and on the cuticle layers, rebuilding disulfide bonds, amino acid chain links, and restoring intracellular cement.

DIFFERENTIALS
• Formulated with nano-processed microparticles
• Works quickly on hair strands
• No heat source required during salon procedures
• Service is completed in 3–5 minutes

MAIN INGREDIENTS
• PW500
• Murumuru butter
• Copaiba resin
• Hyaluronic acid