Bleaching, highlights, and balayage are the most commonly performed treatments in beauty salons. This type of service leads to a significant loss of proteins and water, which can cause fragility, a gummy texture, and other hair issues. These effects depend not only on the professional’s technique or the quality of the product used but also on the entire chemical history of the hair strand, cuticle conditions, and even the client’s overall health.
With this in mind, and to provide stylists with greater confidence in these processes, we combined Ecosmetics technology with Gisele Quintino’s expertise to create the Celebration line, a range of products specifically designed for post-lightening treatments and chemically weakened hair. This line aims to restore elasticity and resilience in the first application, as well as stabilize the hair’s pH, repair damage, and provide nourishment—all in three steps.
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